Guide

How to encourage feedback from employees to managers

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Getting employees to provide honest feedback to managers is tough. Many employees worry that negative feedback will impact their work environment, creating a tense atmosphere, labelling them as "difficult" or damaging their chances of a promotion later on.

This fear of providing feedback is widespread and, as Harvard Business Review found, often merited.

In the case of a COO at a global bank, it took him years to realise that the light, informal suggestions he made when walking the trading floors were causing chaos. Staff automatically took his suggestions as instructions because they were scared to offer a different opinion.

Although he’d never imagined that people would be scared to talk to him if there was a problem, his senior position at the company was automatically intimidating. It’s a testament to how unnerving it can be to question a senior figure.

Now imagine you’re a junior employee and you witness this senior figure reacting poorly to a challenge – perhaps they ignore negative feedback or belittle someone else’s idea. It’s unlikely that you’ll have the confidence to be honest if the same manager asks for feedback in future.

We look at why feedback is crucial for leadership development and how you can encourage honest feedback from employees to managers.

Feedback is key to becoming a better leader

Famously, employees leave managers, not companies.

Businesses often use exit interviews to find out how the employee felt about their manager and what could be improved in future. However, by this point, you’ve already lost your employee and had to spend time, money and effort on recruitment.

It’s never too late for a manager to learn about their strengths and weaknesses. But with a good feedback strategy, you could have learned the information earlier and been able to provide the correct support for the departing staff member.

Don’t underestimate the value of employee feedback – it’s an essential part of becoming a better leader. By understanding where your weaknesses are, you can build stronger relationships with your team and resolve any issues before they grow into something bigger.

How to ask for feedback from employees

Sudden change rarely works well. If you push your staff to give feedback, you’ll probably end up hearing the things they think you want to hear.

Instead, you need to create a culture where your employees feel comfortable giving honest, effective feedback. Here are a couple of places to start.

Look critically at your past behaviour

A good first step is to acknowledge why your staff members might be reluctant to give feedback.

Think about your past behaviour. Have you found it difficult to criticise your own performance? Are you dismissive of other suggestions or opinions?

It’s important to be open about any mistakes you’ve made. If there’s a particular conflict that you think has caused lingering animosity, be explicit about it and apologise.

Let your staff know that no one’s perfect and you rely on their feedback to keep improving as a manager. Encourage them to call out your mistakes and reassure them that there won’t be any repercussions.

Make staff feel comfortable in one-to-ones

In your one-to-ones, find out how your staff are feeling, what challenges they’re up against and how you can help. Take action to resolve these challenges, rather than just writing them down – if staff know you genuinely want to help, they’ll be more likely to open up to you.

In these one-to-ones, you can also ask a couple of questions about your performance. It can help staff to feel more comfortable talking about the topic.

Here are a couple of examples:

  • What do you need from me?
  • How can I better support you?
  • Is there anything I can do differently that will help you?

It’s crucial that these questions are framed in a way that relates closely to a key project or task of your employees. You don’t want to be mistakenly perceived as a narcissist or someone that needs a lot of reassurance.

Show that feedback leads to action

It’s natural to become defensive when you receive negative feedback. However, giving feedback to a manager takes a lot of courage. One poor response can ruin all your efforts and dissuade staff from giving you feedback in the future.

If a staff member gives you feedback, thank them for having the bravery to be honest with you. Show your team that you handle feedback positively without any negative repercussions.

Above all, make sure you act on any feedback you get. There’s nothing more demoralising than having someone ignore your opinions. Taking action to change your behaviour will demonstrate that you take your employees seriously and are keen to keep improving as a leader.

Use written surveys to invite feedback

Surveys are a popular way to get feedback on your performance as a manager. It can be difficult to give face-to-face feedback, so written surveys give employees the time and space to articulate their feelings.

Anonymous surveys

Anonymous surveys are useful if you’re really struggling to get staff to open up. Employees are more likely to share their personal opinions if they know it's anonymous and comments can’t be linked to them.

The biggest challenge of anonymous surveys is knowing how to respond. Once employees have opened up to you, how do you let them know that you’re taking action?

Unfortunately, it usually means biting the bullet and talking about your feedback in front of your entire team. Even if it’s difficult to do, talking openly about the responses is the only way to let everyone know that you’ve really heard them and you’re taking their suggestions on board.

The Google approach

Laszlo Bock, Google’s former HR chief, opened up about Google’s approach to manager evaluations in his book Work Rules!.

One of Google’s approaches involves an anonymous management evaluation survey. It helps the company reward their top managers and improve those that are underperforming.

Each statement in the survey is scored on a scale of 1 to 5: Strongly Agree, Agree, Neutral, Disagree and Strongly Disagree.

The statements provide a good place to start if you’re creating your own manager feedback survey:

  1. My manager gives me actionable feedback that helps me to improve my performance
  2. My manager does not micromanage
  3. My manager shows me consideration as a person
  4. My manager keeps our team focused on our priority results and deliverables
  5. My manager regularly shares relevant information from his/her manager and senior leadership
  6. My manager has had a meaningful discussion with me about my career development in the last six months
  7. My manager communicates clear goals for our team
  8. My manager has the technical expertise required to effectively manage me
  9. I would recommend my manager to other people in the business

A manager’s scores are compared with their previous scores and the average management score at Google. It means they can check if they’re improving and see how they compare with other managers.

In the survey, Google looks at common measurables like competence and execution of tasks. But it also focuses on judging key characteristics of a good manager, like the ability to give staff autonomy and help them grow in their careers.

It’s a helpful reminder that there’s more to leadership than getting results – your managers should be giving staff the motivation, support and direction they need to build successful careers with your company.