Tools & Templates

Creating a new customer persona

Customer personas give you a better understanding of the needs and challenges of people who might buy from you. Use this template from HubSpot to create a persona for a new target customer.

Download template

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How it works

  • 1

    Follow the example persona, then create your own

  • 2

    Identify the key demographics of your target customer

  • 3

    Think about how your product or service fits their needs