How to identify core products to scale

High effort

High impact

Developing your understanding of the competitive landscape and getting feedback from staff and clients generates a constant stream of new ideas. This causes companies to add new products and develop the existing offering.

Identifying when you’ve found a standardised, simplified and repeatable product or service allows you to improve processes and lower costs – and gives you a core product that can scale.

Start this Action Plan

We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
A downloadable PDF version of each action plan is available if you’d like to compete it offline

What's involved? Ways to use this action plan Measuring impact

What can I do with this Action Plan?

Start this Action Plan

Add some extra information to this plan and we’ll help you get it done.

Get started

We’ve designed our action plans to be completed in the order of steps laid out and explained why each step is important
Customising your action plan lets you set your own completion dates, assign tasks to others and get notifications
Helpful tools are provided for certain steps while a tracking metric at the end will help you determine the long-term success of your effort
A downloadable PDF version of each action plan is available if you’d like to compete it offline

Download and print

Get a printable template for this Action Plan, fill it in with some target dates, and share it with your team. Pin it on the wall where everyone can see it.

Get the printable Action Plan

Learning Groups

We also run Learning Groups on these topics where you can join other leaders tackling the same challenges.

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How will I know if my action plan is working?

Revenue by product

The amount of sales generated by particular products

Why this metric?

The ultimate measure of scaling a core product is the amount of revenue it generates.

How do I start tracking?

Add sales of core products to your KPIs and look at them alongside overall revenue numbers.