Leveraging research to understand the business landscape
Staying relevant in a crowded sector is tricky, particularly if you don’t know how direct competitors are faring and where your business stands in comparison. Without this knowledge, it can be hard to assess your performance and identify your competitive advantage. Leveraging different types of research is a useful way for leaders to build a better understanding of what’s going on in their sector.
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How will I know if my action plan is working?
Customer survey results
Customer surveys provide feedback on your offering