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People & Team

Talent development

Make development goals actionable

How to create a training culture.

Make sure you are setting actionable and energising development goals for your employees. Set HARD goals for your employees. This stands for “heartfelt”, “animated”, “required” and “difficult”. These drive action and can help employees stretch and fulfil their potential. Mark Murphy, a business expert and author of “Truth at Work”, contrasts these goals with the approach of setting goals which are SMART – “specific”, “measurable”, “achievable”, “realistic”, and “time-bound”. He believes that the HARD goals can inspire individuals to take on a greater role in their personal development, making employees “stronger, more courageous and more confident to go after bigger and better things”.

In real life: The training and development strategy employed by Verve is helping it keep its best staff

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