Recognise that digital is not merely an IT support function

Reflect the opportunity that digital offers in your business and team’s responsibilities. Large companies should employ a chief digital officer (CDO), charged with ensuring the firm’s strategy takes account of changes caused by digital technology. Small companies should consider having a digital adoption plan and roadmap that is relevant for their business. Doing this will help your company to prepare for the next wave of technology, such as big data and analytics, which, as Virgin Media’s guide to digital for SMEs says, can help you to learn more about your customers.