How to develop the use of business data.
Share data with other organisations to improve your company’s analysis. Data collaboration allows businesses to blend multiple sources of data to help teams reach meaningful conclusions. According to a Harvard Business Review study, 46 per cent of organisations are now trying to blend between five and 14 sources of data for analysis. Evaluating multiple sources of data helps companies to see the full picture, and to build an analytic dataset to answer specific questions about the business quickly. Digital platforms that allow companies to share data are particularly beneficial for B2B companies, which can sometimes struggle to access reliable information on customer experience.