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Digitisation

Commercial technology

Understand the value and application of your business data

How to develop the use of business data.

Data is now the critical tool for managing many corporate functions, including marketing, pricing, supply chain and operations. Crunch the numbers to provide insight on customer behaviour, which can improve efficiency and reduce costs. Using data to understand the behaviour of people using search engines can help a business better tailor its search engine optimisation and online advertising to reach the customers who are most likely to spend money with the company.

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