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Sales & Growth
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We lost sight of how important managing customers proactively is
When customer issues started slipping under the radar, Arthur Online took a proactive approach to their customer service.
Manage customers proactively
People & Team
Article
Measuring staff performance kept us consistent through change
Putting a structure in place to measure staff performance and give consistent performance reviews to its growing number of employees was key for mmadigital.
Measure staff performance using a defined process
Digital Readiness
Article
We used collaborative tools to make remote working a success
When SmarterQueue scaled up, the company invested in collaborative tools to build a remote workforce.
Establish processes for remote working
Leadership & Strategy
Article
Our cross-training programme has upskilled the team and boosted retention
Encouraging staff to mentor each other helped The Stag Company cope with staff absences and boost team morale.
Develop an internal training programme
Digital Readiness
Article
We used external agencies to build a luxury ecommerce giant
Leather retailer Maxwell Scott found it challenging to transition its door-to-door business into a digital success, turning to external agencies for help.
Collaborate externally
Digital Readiness
Article
Digital apathy stopped our business moving forward
HR firm Jaluch found it challenging to increase digital skills into the business. Digital apathy meant efforts were efforts were greeted with groans.
Build digital skills
Sales & Growth
Article
We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
Digital Readiness
Article
To attract customers to our online brand, we added trust-building features
How do you get customers to leave a lifelong brand and try something new? Subscription brand Waldo found the answer.
Encourage trust online
Leadership & Strategy
Article
As the company grew, we stopped talking about our business values
Accountancy firm The Wow Company found that as the company grew, the visibility of company values suffered and it began hiring what looked good on paper.
Communicate vision and values
People & Team
Article
A structured onboarding process helped staff adapt to our pace
Onboarding isn’t just about welcoming new people in. OneUp Sales saw business improvements across the board when the team gave a little structure to their onboarding process.
Develop a successful onboarding process
Digital Readiness
Article
The best decision we ever made? Taking a risk and embracing the unknown
Plastic Card Services took a leap of faith and invested in new technology to build a sustainable advantage.
Find opportunities outside your skillset
Digital Readiness
Article
Cutting-edge automation boosted our handcrafted processes
Automating processes is a great way to save your business time and money. However, for Mackinnon & Saunders, it was crucial not to sacrifice quality for the sake of speed.
Take advantage of new technology
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
People & Team
Article
Upskilling our workforce revived staff motivation
It can be tough to prevent stagnation with long-term staff, but LAC Conveyors & Automation found a strategy to breathe new life into the business.
Challenge your employees
People & Team
Article
Our appraisal process left us struggling to compare employee performance
Preston-based firm Suresite realised that its staff review process was too vague to provide any real insights on company-wide performance.
Define 'good' performance using clear performance metrics
Planning
Article
The senior team had to learn to do less to build a growth strategy
Beezee Bodies had a problem – ensure senior team members had the capacity to focus on business growth, without compromising on quality or staff experience.
Change your mindset around future planning
Planning
Article
We turned down cheaper alternatives to stick to our sustainable values
How do you stay true to a sustainable manufacturing vision and grow an effective business? Smart textiles company KYMIRA looked carefully at when to compromise and when to refuse.
Stick to long-term goals
Planning
Article
Our office location restricted growth, so we invested in our firm’s future
The prospect of moving your business to a new site can feel daunting, but Diamond Interiors saw it as an investment in their future.
Invest in future goals
Planning
Article
We took a risk and changed business direction
To succeed in a new market, Natterbox needed to create fresh goals and ensure staff were invested enough to buy into them across the different departments.
Ensure employees buy in to targets
Leadership & Strategy
Article
We encouraged staff to innovate by giving them the freedom to fail
When growth started to stifle innovation, Beer Hawk created a system that celebrated failure.
Empower employees to take ownership
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
People & Team
Article
We beat the competition by tackling our industry’s diversity problem
When it came to hiring a team demonstrating diversity Claromentis found it difficult to attract women for certain roles, giving it a restricted perspective.
Determine what talent is needed
Planning
Article
We maintain investor confidence in our goals with frequent milestones
When your business is set up to deliver something several years down the line, it can be hard to maintain enthusiasm among your investors. It's a challenge that rocket company Skyrora had to overcome.
Justify long-term plans to investors
Leadership & Strategy
Article
We invested in marketing technology to drive business growth
With greater insights needed to make informed decisions, Blue Bay Travel realised its basic digital approach needed help from marketing technology.
Master the digital basics