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People & Team
Article
Upskilling our workforce revived staff motivation
It can be tough to prevent stagnation with long-term staff, but LAC Conveyors & Automation found a strategy to breathe new life into the business.
Challenge your employees
Digital Readiness
Article
To attract customers to our online brand, we added trust-building features
How do you get customers to leave a lifelong brand and try something new? Subscription brand Waldo found the answer.
Encourage trust online
Leadership & Strategy
Article
Why we marketed our core values before we marketed our product
How do you find customers for a product you haven't quite finished yet? You inspire them with your vision and your brand values of course, like Origin Workspace did.
Ensure clients understand your values
Leadership & Strategy
Article
Working with a mentor transformed my approach to staff management
How do you turn things around when your staff lack motivation? For Tutor House founder Alex Dyer, a mentor was crucial to getting his business back on track.
Seek neutral advice
People & Team
Article
To retain skilled staff, we made the most of low season
As a seasonal business Baboo Gelato had to retain skilled staff from summer to summer, but keep staff costs lower during the quiet colder months.
Shape your team to meet fluctuating demand
Leadership & Strategy
Article
Sharing our vision with staff gave us the momentum to move forward
When you’re tasked with juggling history and modernity, small steps can make a big difference. Butlers Farmhouse Cheeses is leading the way.
Check staff understand your vision
Leadership & Strategy
Article
Engaging our customer service team has kept staff turnover low
Faced with a tough market and limited hiring options, Joseph Turner opted for a system of total transparency with staff.
Encourage staff to share opinions
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
People & Team
Article
Our positive performance reviews helped quadruple business revenue
Birmingham-based virtual assistant service Time Etc realised it had developed a culture of low performance and hardworking staff had become demoralised.
Review staff performance twice per year
People & Team
Article
Measuring staff performance kept us consistent through change
Putting a structure in place to measure staff performance and give consistent performance reviews to its growing number of employees was key for mmadigital.
Measure staff performance using a defined process
Sales & Growth
Article
Working with overseas distributors helped us tailor our marketing
If you want to increase export sales, your network of distributors is a crucial source of insight into global audiences. Read how manufacturers Heald made the most of theirs.
Learn from distributors
Leadership & Strategy
Article
Beating a divided culture helped us improve as leaders
Pork scratchings brand Snaffling Pig faced the challenge of reconciling a divided culture among staff – one solved through uniting on the same vision.
Improve your own leadership capabilities
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
Planning
Article
Target setting by division gave us greater clarity over our goals
When you’ve got two distinct parts to your business, measuring performance can be tricky. Here’s how vegan brand TRIBE tackled the problem.
Separate your priorities
People & Team
Article
Our investment in company culture motivates our 300-strong team
How do you keep service consistent when you have 300 staff across 11 sites? London-based cafe Grind focuses on hiring people who are already brand ambassadors.
Develop hiring processes that maintain motivation
Sales & Growth
Article
Moving beyond paid acquisition broadened our marketing reach
For BusinessComparison, it didn’t pay to put all its efforts into one type of marketing activity. Broadening the strategy led to greater reach.
Expand your marketing reach
Sales & Growth
Article
We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
Planning
Article
Non-revenue targets enabled us to scale our values
A lot of businesses see customer satisfaction ratings plummet as they expand. ImpraGas was determined not to let that happen. Read how they used target-setting to get there.
Create non-revenue targets
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
Digital Readiness
Article
Cutting-edge automation boosted our handcrafted processes
Automating processes is a great way to save your business time and money. However, for Mackinnon & Saunders, it was crucial not to sacrifice quality for the sake of speed.
Take advantage of new technology
People & Team
Article
Allowing staff to innovate took the business in new directions
When you get stuck in a rut, how do you re-energise your business? Online gift company Prezzybox found that innovation started with its staff.
Encourage staff innovation
Planning
Article
We chose stories over advice to get the most out of our business mentors
HR firm CharlieHR recognised it would need outside help to continue growing the business, in particular growth strategy insight from business mentors.
Develop external contacts
Sales & Growth
Article
We invested in customer experience to beat the competition
Using customer experience to set your business apart can help you compete with much bigger, more established brands. Here’s how one jewellery company took on Tiffany’s.
Invest in your customer experience
Sales & Growth
Article
Building business relationships helped us conquer the education market
When it came to identifying growth channels, Show My Homework turned to building business relationships as a way of knowing when and where to sell.
Build external relationships