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Leadership & Strategy
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We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
Leadership & Strategy
Article
Suppliers provided the magic to develop the impossible ice cream
Corte Diletto took an innovative approach to product development – using external help to develop the idea after manufacturers thought it wasn't possible.
Develop external contacts with the aim of developing new products / services
Planning
Article
My technology failed because I didn’t think big enough
When Formula Botanica realised early on that its technology wasn’t keeping pace with growth it put in place a plan that would provide peace of mind.
Invest in new technology
Sales & Growth
Article
We lost sight of how important managing customers proactively is
Ongoing issues at Arthur Online were slipping under the radar causing existing customers to leave. Managing customers more proactively helped solve this.
Manage customers proactively
Sales & Growth
Article
Building business relationships helped us conquer the education market
When it came to identifying growth channels, Show My Homework turned to building business relationships as a way of knowing when and where to sell.
Build external relationships
Sales & Growth
Article
We invested in after sales support to create a sustainable business
Car repair marketplace whocanfixmycar.com faced the challenge of building a sustainable business in an industry with a high customer churn rate.
Maximise effectiveness of your salesforce
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
Sales & Growth
Article
We had to hire local talent to expand successfully
When Vuealta started global growth planning the amount of information available was overwhelming. It's solution was to invest in local support and talent.
Prepare for expansion
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
People & Team
Article
Our appraisal process left us struggling to compare employee performance
Preston-based firm Suresite realised that its staff review process was too vague to provide any real insights on company-wide performance.
Define 'good' performance using clear performance metrics
Planning
Article
To take on a British giant we focused on solving customer problems
Hometree realised early on that it would need a key point of differentiation to tackle competitor British Gas – truly addressing customer problems.
Create a distinct offering
Leadership & Strategy
Article
Beating a divisive culture helped us improve as leaders
Pork scratchings brand Snaffling Pig faced the challenge of reconciling a divisive culture among staff – one solved through uniting on the same vision.
Improve your own leadership capabilities