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Planning
Article
To take on a British giant we focused on solving customer problems
Hometree realised early on that it would need a key point of differentiation to tackle competitor British Gas – truly addressing customer problems.
Create a distinct offering
Planning
Article
We took a risk and changed business direction
To succeed in a new market, Natterbox needed to create fresh goals and ensure staff were invested enough to buy into them across the different departments.
Ensure employees buy in to targets
People & Team
Article
We beat the competition by tackling our industry’s diversity problem
When it came to hiring a team demonstrating diversity Claromentis found it difficult to attract women for certain roles, giving it a restricted perspective.
Determine what talent is needed
People & Team
Article
We proved culture beats budget to hold on to our staff
Futrli found it challenging to retain staff as a young SME in the tech market. It had to compete with larger budgets for wages and training at bigger firms.
Provide development opportunities
Planning
Article
Finding a North Star helped us focus on our future
Nutritionists Beezee Bodies realised it was prioritising immediate, everyday work over tasks that could contribute to long-term business goals.
Develop a comprehensive target-setting process
Sales & Growth
Article
We invested in after sales support to create a sustainable business
Car repair marketplace whocanfixmycar.com faced the challenge of building a sustainable business in an industry with a high customer churn rate.
Maximise effectiveness of your salesforce
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
Sales & Growth
Article
Building business relationships helped us conquer the education market
When it came to identifying growth channels, Show My Homework turned to building business relationships as a way of knowing when and where to sell.
Build external relationships
Digital Readiness
Article
We used external agencies to build a luxury ecommerce giant
Leather retailer Maxwell Scott found it challenging to transition its door-to-door business into a digital success, turning to external agencies for help.
Collaborate externally
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
Planning
Article
The senior team had to learn to do less to build a growth strategy
Beezee Bodies had a problem – ensure senior team members had the capacity to focus on business growth, without compromising on quality or staff experience.
Change your mindset around future planning
Leadership & Strategy
Article
Suppliers provided the magic to develop the impossible ice cream
Corte Diletto took an innovative approach to product development – using external help to develop the idea after manufacturers thought it wasn't possible.
Develop external contacts with the aim of developing new products / services