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Tourism and hospitality masterclass series

Are you a hospitality and tourism leader or manager wanting to take proactive steps to survive the current economic environment? If so, our digital masterclass series is for you. Led by sector experts, they are a chance to learn from industry leaders and hear the stories of businesses just like yours making important changes. Bounce back strongly by opening yourself up to new ways of working.

The 8 pillars of strategic leadership

Access support to reconsider your business strategy in response to coronavirus and get help to create an environment that promotes innovation and cohesion.

Tuesday 6 October – 12pm-12:45pm

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Embedding resilience: Market trends and the art of the pivot

Look at how other businesses in the sector have pivoted recovery plans and, through looking at market trends, how you can do the same.

Tuesday 13 October – 12pm-12:45pm

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Customer journey part 1: Off-site, online, on it!

Improve your digital presence, learn the power of online reviews and understand where the customer journey actually begins.

Tuesday 20 October – 12pm-12:45pm

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Customer journey part 2: New world, new rules

Get help with mapping your customers' journey, see how you can enable your staff to turn a bad experience into a good one and learn what it’s like launching a business post-coronavirus.

Tuesday 3 November – 12pm-12:45pm

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Getting to know your revenue streams: who are your customers really?

Understand the importance of customer profiling and develop greater insight into revenue streams.

Tuesday 10 November – 12pm-12:45pm

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Market mapping and competitive collaboration: Rebuilding our economy together

Get advice and guidance to support your use of market mapping to plot your market position. Discover who your competitors and your complementors are and how to see collaboration opportunities.

Tuesday 17 November – 12pm-12:45pm

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It's not you, it's me: Understanding personality types and the rise of Gen Z

Access insight on how to get the best out of your staff, understand who Gen Zs are and what motivates them.

Tuesday 24 November – 12pm-12:45pm

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My business. My people. My responsibility.

See how the link between culture and brand can help you improve your staff’s engagement and satisfaction – as well as supporting career paths.

Tuesday 1 December – 12pm-12:45pm

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Find out what previous masterclass attendees got from the experience

Pete Fraser, owner, Harbour Lights

"The masterclass was very professional. I have been in business for twenty years and I filled up a page and a half with totally fresh ideas to consider putting into my business. So many business owners work in isolation and we all tend to have the same problems but a problem shared is a problem halved. For me, a very good use of the day."

Sarah Turpitt, GM, Polhawn Fort

"Focussed on strategies and things that we can action immediately, the masterclass gave me insight into extending seasons. Without investing in ourselves we cannot continue to drive the business forward. It’s really important to step out and look at the business as a whole. The masterclass was clear in what we were going to achieve and allowed us to put those actions into practice and discuss what we learned."

Tina Fairhurst, MD, Perfect Stays

"What I found beneficial about the masterclass was being able to step out of the business, to look at it strategically rather than micromanaging all of the time. This was invaluable. I’ve taken a few things away that I really need to focus on over the next six to twelve months to actually have an impact on my business and my team. I am going home with a renewed vigour with regards to these workshops because I think they are excellent."

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