Define your business USP so it isn’t just hypothetical jargon
The easiest place to start talking about your company is probably the business USP – what makes your product or service different? But it’s difficult to define a USP that doesn't rely on industry buzzwords or hypothetical jargon.
If you’re not learning from competitors then how can you ever improve?
Businesses adept at learning from competitors are always looking for ways to improve, whether that’s avoiding the mistakes close counterparts make or exploiting industry trends to stay ahead of the pack.
PureGym: Dealing with 60m customer experiences a year
From a standing start in 2009 PureGym has built an estate of over 200 sites across the UK. Now led by Humphrey Cobbold, Be the Business found out how the company is learning from rivals and innovating along the way.
Embracing “productivity to survive” helped one firm compete with multinationals
Wanting to free up more time so the business can target winning more work, Spencer Fereday talks Be the Business through his efforts to become more productive and compete with multinationals in a very challenging sector.
Business operations technology
Balancing business ambition with setting unattainable growth targets
Finding the right balance between ambitious goals and unattainable growth targets is crucial to getting the best out of staff. Failure to reach a goal can damage motivation, yet targets are an incredibly powerful motivator. So, how should you approach setting them?
Researching new markets? How asking your rivals for help can work
Next time you’re researching new markets before moving into a new sector or geography who will you consult? Will it be a research company, a marketing agency or simply Google? There are other options out there.
Expanding and exporting
Honing the company offering using customer feedback
While there have never been more ways for comments – be it positive or negative – to be given on products or services, customer feedback can be a powerful tool, if used wisely.
Marketing and sales