Louise Fowler – Engaging your staff to deliver for your customers
Louise Fowler is chief customer and marketing officer at The Post Office. She explained the importance of your business focusing on delivering for customers.
Marketing and sales
A quirky idea to drive up off-season demand in Cornwall
November and February are not traditionally busy times for hospitality businesses in Cornwall. However, an innovative approach taken by The Olde House has been successful in improving off-season demand for the forward-thinking family business.
Define your business USP so it isn’t just hypothetical jargon
The easiest place to start talking about your company is probably the business USP – what makes your product or service different? But it’s difficult to define a USP that doesn't rely on industry buzzwords or hypothetical jargon.
Know your customers and inspire your people
Louise Fowler is chief customer and marketing officer at The Post Office, and has spent a quarter of a century working with some of Britain’s leading brands.
Shop floor management
Why a CRM system isn’t just for making sales
Often thought of as a corporate luxury, a CRM system is a tool facilitating sound communication between a business – both large and small – and its customers.
How digitally simulating your business can transform productivity
Andrew Peters tells us that using digitalisation tools to simulate your business can create step changes in productivity by helping you to see whether your processes are aligned with your value streams.
Business operations technology
Matthew Thomson of Fifteen Cornwall says drawing on your team’s knowledge can drive up productivity
Matthew Thomson of Fifteen Cornwall explains how important it is to draw on your employees’ expertise – especially what they know about your customers.