Marrying structure and creativity to unlock business innovation
Having created the world’s first designer low-energy light bulb, Plumen had to think strategically about the way in which future business innovation would be cultivated.
How multiple product lines can be a more successful approach
While it may be tempting to focus on a few product offerings to really nail the proposition and offering, Be the Business spoke to five businesses not afraid to go big with their product lines to test and learn from customer feedback.
Expanding and exporting