A quirky idea to drive up off-season demand in Cornwall

November and February are not traditionally busy times for hospitality businesses in Cornwall. However, an innovative approach taken by The Olde House has been successful in improving off-season demand for the forward-thinking family business.

The Hawkey family have two sides to their business – a working farm, which has been in the family for three generations, and a collection of self-catered cottages. While they’ve made substantial investments in a new swimming pool and spa facility, it’s one of their smaller changes that is worth taking particular note of.

Find out from Jaime Hawkey in our video below how creating lambing weekend packages has driven up off-season demand and encouraged everyone to look at simple, but creative ways of forging partnerships with local companies to boost revenues.