Marketing your business and its offerings can be expensive, so you’ll want to make sure you’re getting the best return on your investment. Today, there are many different forms of marketing to choose from, ranging from traditional out of home options like billboards to targeted social media ads – so finding the right one for you takes time. A carefully thought through plan is crucial to first testing the waters and then optimising spend where your message works best.
Ways to help you deal with it:
Other support that's available
Effectively marketing your small business
Effectively marketing your small business
Social media marketing is a must for small businesses – find out how to get started with Quick Sprout’s in-depth guide.
Calculating the ROI of a marketing campaign
Calculating the ROI of a marketing campaign
Want to make sure you’re getting the most from your investment in marketing? Find the formula you need with Investopedia.
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