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How can I identify new customers to target?

In the first phase of your business, you’re likely to attract customers who are interested in trying your new product or service. Over time, however, you’ll need to target new customers so that your business continues to grow as well as retain a solid base of engaged consumers. But how do you identify potential customers in both new and different demographics? And what’s the best way to reach them in an economy where there are so many routes to market and ways to communicate?

Ways to help you deal with it:


An introduction to identifying new customers to target

Our guide shares what to consider when trying to identify new types of customers to target, including quick wins you can implement immediately.

GUIDES break a challenge down, providing important context and real-world experiences.

  • Based on SME experiences, not corporate jargon
  • Filled with real-world stories
  • Achievable steps every business can take

Other support that's available

How other businesses have tackled something similar

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