As a business leader, you probably already have some big ideas about what success looks like to you. However, it isn’t enough to have it only clearly laid out in your head when you’re leading a business made up of other people. Your vision needs to be refined, defined and communicated effectively with staff, stakeholders and even customers.
Ways to help you deal with it:
Other support that's available
Writing the perfect vision statement
Writing the perfect vision statement
Get to grips with your vision statement by using these Project Manager-curated handy best practices and examples from real-world businesses.
Communicating your vision
Communicating your vision
Effectively communicating your company’s vision is one of the most important aspects of being a business leader. Forbes has some advice on doing it well.
How other businesses have tackled something similar

Real business story
Work on your business, not just in your business
Working on the business, not just in it, has been an essential learning for the leaders of All About The Cooks and Woky Ko..
Real business story
Success doesn’t have to be defined solely by your sales
Building an incentivised team and regularly reviewing KPIs helps Ocushield to not lose focus of what success means to the company..
Real business story