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How can we better serve our most loyal customers?

As a small business, you’ll know the importance of loyal customers. As well as spending more than new customers, loyal customers are also one of your biggest brand ambassadors, waving the flag for your business via their own social media accounts and also by word of mouth. But how can you keep hold of your number one fans in a competitive market? Simple techniques could be more effective than you may think.

Ways to help you deal with it:

Guide

An introduction to better serving your most loyal customers

Creating a solid base of loyal customers is one of the easiest ways to increase sales and grow your business.

GUIDES break a challenge down, providing important context and real-world experiences.

  • Based on SME experiences, not corporate jargon
  • Filled with real-world stories
  • Achievable steps every business can take

Other support that's available

There’s lots of great advice and support available from third parties, so we’ve brought together some of our favourite resources.

How other businesses have tackled something similar

Questions we're helping businesses answer

What issue is keeping you awake at night? Our targeted support is all about helping you overcome those challenges. What problems are you trying to solve?