As a small business, you’ll know the importance of loyal customers. As well as spending more than new customers, loyal customers are also one of your biggest brand ambassadors, waving the flag for your business via their own social media accounts and also by word of mouth. But how can you keep hold of your number one fans in a competitive market? Simple techniques could be more effective than you may think.
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What is customer loyalty?
What is customer loyalty?
HubSpot’s guide to customer loyalty looks at everything from why it’s important, how to keep customers loyal and suggestions for customer loyalty programmes.
Measuring customer loyalty
Measuring customer loyalty
You know that customer loyalty is important, but how do you measure it? These 12 loyalty metrics from Loyalty Lion will help you understand your customers better.
How other businesses have tackled something similar

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Keeping loyal customers is the key to long-term success
A focus on retaining customers has improved customer retention at Birmingham-based Time etc and London-based Disciple Media..
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Understanding what customers think you do can improve your messaging
Finding out what customers think they do best has been the key to making cleaning product manufacturer Fabulosa’s marketing work..
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