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How do I develop a clear unique selling point?

Defining the unique selling point (USP) of your business is a crucial step for any leader. Not only does a clearly defined USP help to differentiate you from the rest of the market and thereby attract customers, it also helps determine growth targets for your business and gives employees the clarity they need to excel in their roles.

Ways to help you deal with it:

Guide

An introduction to developing a clear unique selling point

What makes your business different to everybody else in the market? Answering this question in a short and simple sentence is the essence of a clear unique selling point (USP).

GUIDES break a challenge down, providing important context and real-world experiences.

  • Based on SME experiences, not corporate jargon
  • Filled with real-world stories
  • Achievable steps every business can take

Other support that's available

There’s lots of great advice and support available from third parties, so we’ve brought together some of our favourite resources.

How other businesses have tackled something similar

Questions we're helping businesses answer

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