Defining the unique selling point (USP) of your business is a crucial step for any leader. Not only does a clearly defined USP help to differentiate you from the rest of the market and thereby attract customers, it also helps determine growth targets for your business and gives employees the clarity they need to excel in their roles.
Ways to help you deal with it:
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Understanding unique selling points
Understanding unique selling points
Find out how to set yourself apart from the competition with this helpful guide to USPs from Shopify.
Standing by your USP
Standing by your USP
Mind Tool’s guide to USP analysis will help you identify your competitive edge in four simple steps.
How other businesses have tackled something similar

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How ethical values helped this Cornish surf brand make waves
For Finisterre, a Cornish surf brand, ethical values aren't just a moral question – its values helped shape its unique selling point (USP)..
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Keeping loyal customers is the key to long-term success
A focus on retaining customers has improved customer retention at Birmingham-based Time etc and London-based Disciple Media..
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