Simply collecting data is one thing, making good use of it is something entirely different. The company website, social media, review platforms, online search terms and surveys are just some of the ways businesses can learn more about customers. However, turning reams of numbers into something actionable requires some upfront planning so the right data is collected and then there is a clear path for how it will be used to improve functions such as marketing and customer service.
Ways to help you deal with it:
Other support that's available
The new normal
The new normal
Find out why professional services firm Deloitte believes data driven decision making is no longer a novel way of doing things, it's become a primary need for all types of businesses.
Quantitative vs. qualitative
Quantitative vs. qualitative
Business data and information comes in many shapes and forms, but a good place to start is understanding the difference between quantitative and qualitative – as outlined by SurveyMonkey.
How other businesses have tackled something similar

Real business story
Data can inform decisions and improve your business
Technology has helped businesses like Housekeep collect data from multiple sources and collate it into usable information..
Real business story
Use data to improve decision making at all levels of your business
Find out why Freespace CEO Raj Krishnamurthy believes that providing employees with a clear benefit is the best way to get them comfortable with using data..
Real business story