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How should I use the data I have to improve decision making?

Simply collecting data is one thing, making good use of it is something entirely different. The company website, social media, review platforms, online search terms and surveys are just some of the ways businesses can learn more about customers. However, turning reams of numbers into something actionable requires some upfront planning so the right data is collected and then there is a clear path for how it will be used to improve functions such as marketing and customer service.

Ways to help you deal with it:


An introduction to using the data you have to improve decision making

Data plays an important part in effective decision making, whether it’s around company growth, hiring practices, sales or marketing campaigns.

GUIDES break a challenge down, providing important context and real-world experiences.

  • Based on SME experiences, not corporate jargon
  • Filled with real-world stories
  • Achievable steps every business can take

Other support that's available

There’s lots of great advice and support available from third parties, so we’ve brought together some of our favourite resources.

How other businesses have tackled something similar

Questions we're helping businesses answer

What issue is keeping you awake at night? Our targeted support is all about helping you overcome those challenges. What problems are you trying to solve?