Coronavirus has changed business models and challenged traditional ideas about the buying and selling of many products and services.
Many companies are naturally looking again at the way the business operates, the way it sells and how to generate new ideas. This checklist could help you if you’re thinking about doing the same.
Business models checklist
Have you reviewed your business plan, objectives and revenue plans since the coronavirus pandemic began?
If you don’t have a business plan, have you thought about creating one?
Have you sat down and considered the things that have fundamentally changed about your business, your products and services, or your customers?
Have you spoken to your frequent customers to understand what’s changed in their own circumstances and how you may need to adapt?
If you pivoted to different product and service lines during the crisis (or even if you didn’t), have you thought about whether you’ll continue down this line in the months and years ahead, or go back to your original business model?
Have you considered conducting and preparing a competitive analysis?
Have you spoken to other people about your future business plans – advisers, peers and your own staff as well as customers?
Are you confident or can you at least see a clear view of your sales pipeline for the year ahead?
Have you built a marketing and sales plan for the rest of the year to retain existing and attract new customers?
Have you explained the plan for the future of the business to your staff?
What role might technology play in the next step of your business, particularly when it comes to sales and marketing?
Is it time for more of an online or digital approach given coronavirus has changed the way many people buy and sell things?
What are the areas of your business that you think you could improve? Which areas feel easiest or quickest to tackle first?
How can you reward or encourage your team – and you – to focus part of their time on new ideas and innovations?
Are you making the most of all the data that you hold on your customers, your sales patterns and other areas of your daily trading?