Find out how three enterprising business leaders experimented and pivoted in different ways to protect revenues and build for the future. Then click through for their full story.
Stationery store accelerates route to digital
Papersmiths is tweaking its website to reflect emerging customer needs – introducing a range of working from home products, self-development and journaling products, for example. Staff had been signing up customers in store for the past year so that’s given the business an email list to work with.
Luxury hotel chain targets the staycation market
Northern Ireland-based Hastings Hotels is focussing on the 4.5m holidaymakers south of the Irish border. Howard Hastings knew there was untapped potential, but it became compelling in a post-lockdown summer where overseas travel is off the cards for many.
Accountants create lasting value with short-term thinking
After a first week of just listening to existing clients’ worries, Paul Bulpitt and his team at Wow Company set up a free HR helpline to answer clients’ employment law questions. Another innovation included a mental health helpline and portal.