Using customer research to determine which digital sales channel to use
Even the best sales strategy won’t be effective if you haven’t put proper work into your customer research. From organising your data to tracking competitor strategies, a few steps, like those outlined in our checklist, can make all the difference when it comes to choosing online sales channels.
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How it works
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1
Research where customers spend time online
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2
Look at ways to organise and manage data
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3
Determine which sales channels lead to the most enquiries