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How can I define and communicate my vision for success?

Planning questions

As a business leader, you probably already have some big ideas about what success looks like to you. However, it isn’t enough to have it only clearly laid out in your head when you’re leading a business made up of other people. Your vision needs to be refined, defined and communicated effectively with staff, stakeholders and even customers.

Ways to help you deal with it:

Action plan

How to define what success looks like for your business

Effort : Medium

Impact : Medium

Follow this step-by-step action plan to help you define what success means for your business.

ACTION PLANS are a structured list of steps designed to help you approach tackling a particular business challenge.

We explain why each step is important
Customise by setting your own completion dates and assign tasks
Helpful tools are provided for certain steps
A downloadable PDF version of each action plan is available

Action plan

Communicating your vision for success to employees

Effort : Medium

Find out how to communicate your definition of success with employees to help turn your vision into reality.

Action plan

Sharing financial information with employees

Effort : Medium

Impact : Medium

What information should you share with employees and what’s the best way to communicate it? Use our action plan to help you get started.

Guide

An introduction to defining and communicating your vision for success

Despite the hard work that goes into running a business, a lot of leaders don’t have a clear definition of what they want to achieve or what success looks like.

GUIDES break a challenge down, providing important context and real-world experiences.

Based on SME experiences, not corporate jargon
Filled with real-world stories
Achievable steps every business can take

Other support that's available

Writing the perfect vision statement

Writing the perfect vision statement

Get to grips with your vision statement by using these Project Manager-curated handy best practices and examples from real-world businesses.

Communicating your vision

Communicating your vision

Effectively communicating your company’s vision is one of the most important aspects of being a business leader. Forbes has some advice on doing it well.

How other businesses have tackled something similar

Claire Ladkin

Real business story

Work on your business, not just in your business

Working on the business, not just in it, has been an essential learning for the leaders of All About The Cooks and Woky Ko.

Dhruvin Patel

Real business story

Success doesn’t have to be defined solely by your sales

Building an incentivised team and regularly reviewing KPIs helps Ocushield to not lose focus of what success means to the company.

Mark Holden - Inn Cornwall

Real business story

Sharing financial performance with staff can lead to greater efficiency

Being open about financial reporting and using incentives tied to performance has helped Inn Cornwall build staff interest turnover and profit.

The questions lots of businesses are trying to answer

What issue is keeping you awake at night? A bit of targeted support is often all you need to overcome those challenges.

Select a topic

Digital

How can I improve the digital presence my business has? How should I go about collecting data to improve my business? How should I use the data I have to improve decision making? How can I streamline and automate some of our business processes? How do I work out the best digital sales channels to use? How do I assess and choose the right technology to improve business operations? How do I effectively seek external digital support? How can I understand what digital tools or support my business needs? How do I know if my technology is robust enough for growth? How should I best budget and plan for new technology investments?

Leadership & Strategy

How do I learn to become a better leader? How do I improve the communication in my business? How do I get staff interested in our vision and values? How can I reflect on my own strengths and weaknesses as a leader? How do I give my team autonomy and get better at delegating? As a leader, how do I learn to trust others within my organisation? How do I apply learnings from other businesses to my own company? How should my role as a business leader evolve with the company’s growth? How can I balance short-term needs with long-term targets? How do I get better at noticing and reacting to warning signs?

People & Team

How can I improve my hiring and onboarding practices? How can I develop the skillsets of my workforce? How can I develop career paths for my staff? How can I run a better appraisals process? How should I performance manage my staff? How do I deal with a challenging member of staff? How can I increase staff engagement and motivation? How can I keep my best members of staff? How do I manage an effective remote workforce? How can I reduce employee turnover?

Planning

How do I better inform my business plans? How do I know when to scale up my business? How can I define and communicate my vision for success? How do I ensure my business can navigate a dip in trading? How do I know when to invest in my business? How can I get better at looking internally at my business? How can I get staff interested in the financial situation? How can I make my business more resilient to change? How can I balance ambition with setting realistic goals? How can I work out what required skillsets are missing in the business?

Sales & Growth

How can we develop new products and services? How do I develop a clear unique selling point? How can we better serve our most loyal customers? How do I financially plan for new opportunities? How do I build a network to support my business? How can I get a better return on investment from my marketing? How can I identify new customers to target? How do I create targets and KPIs for my staff? How do I make sure my team and processes are ready for growth? How do I benchmark my business against competitors?