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How do I work out the best digital sales channels to use?

Digital questions

Utilising online sales channels can unlock previously untapped sources of new customers as well as better serving existing or dormant ones. However, careful planning and ensuring the right skill sets are in the business to manage new kinds of campaigns are essential. This will ensure that resources, both people and budgetary, are not wasted, whilst also setting your business up to benefit from the kind of automation that lets your team focus on providing greater customer service.

Ways to help you deal with it:

Action plan

Decide which digital sales channels will work best for your business

With so many digital sales channels available to businesses, find out how to select the ones that serve your needs.

ACTION PLANS are a structured list of steps designed to help you approach tackling a particular business challenge.

We explain why each step is important
Customise by setting your own completion dates and assign tasks
Helpful tools are provided for certain steps
A downloadable PDF version of each action plan is available

Action plan

Identifying which digital tasks should be outsourced

Effort : Medium

Impact : Medium

Avoid sapping internal time and resources by identifying which digital tasks could be outsourced.

Action plan

Streamline your sales process

Your sales process is the engine that powers the business. Maintenance and improvements are essential to making sure it runs effectively.

Guide

An introduction to working out the best digital sales channels to use

Effective use of digital sales channels can super-charge your growth and, in this guide, we’ll show you some simple steps you can take right now.

GUIDES break a challenge down, providing important context and real-world experiences.

Based on SME experiences, not corporate jargon
Filled with real-world stories
Achievable steps every business can take

Other support that's available

Creating a customer journey map

Creating a customer journey map

The plug the right digital sales tools into your business you'll need to know your customer journeys inside out. SurveyMonkey has the insight needed to map those interactions and move forward.

Digital sales and marketing jargon buster

Digital sales and marketing jargon buster

Implementing new online sales and marketing tools, services and platforms will bring with it a host of new terminology. The Bigger Boat has a helpful place to start so you're comfortable with the new language being used.

How other businesses have tackled something similar

Real business story

Find a CRM system that delivers value for your business

After implementing two unsuitable CRM systems, rural recruitment agency Fortem People learned to approach technology investments much more strategically.

Real business story

Considering new technology? Be curious and experiment

A curious approach to adopting technology has played a big role in helping evaporative cooler manufacturer EcoCooling expand by 150-200 per cent year-on-year for the last decade.

Outdoor Provisions

Real business story

Find the right technology by testing and learning quickly

For snacks business Outdoor Provisions, adopting the right technology has allowed the company to scale quickly, keep costs down and manufacture sustainably.

The questions lots of businesses are trying to answer

What issue is keeping you awake at night? A bit of targeted support is often all you need to overcome those challenges.

Select a topic

Digital

How can I improve the digital presence my business has? How should I go about collecting data to improve my business? How should I use the data I have to improve decision making? How can I streamline and automate some of our business processes? How do I work out the best digital sales channels to use? How do I assess and choose the right technology to improve business operations? How do I effectively seek external digital support? How can I understand what digital tools or support my business needs? How do I know if my technology is robust enough for growth? How should I best budget and plan for new technology investments?

Leadership & Strategy

How do I learn to become a better leader? How do I improve the communication in my business? How do I get staff interested in our vision and values? How can I reflect on my own strengths and weaknesses as a leader? How do I give my team autonomy and get better at delegating? As a leader, how do I learn to trust others within my organisation? How do I apply learnings from other businesses to my own company? How should my role as a business leader evolve with the company’s growth? How can I balance short-term needs with long-term targets? How do I get better at noticing and reacting to warning signs?

People & Team

How can I improve my hiring and onboarding practices? How can I develop the skillsets of my workforce? How can I develop career paths for my staff? How can I run a better appraisals process? How should I performance manage my staff? How do I deal with a challenging member of staff? How can I increase staff engagement and motivation? How can I keep my best members of staff? How do I manage an effective remote workforce? How can I reduce employee turnover?

Planning

How do I better inform my business plans? How do I know when to scale up my business? How can I define and communicate my vision for success? How do I ensure my business can navigate a dip in trading? How do I know when to invest in my business? How can I get better at looking internally at my business? How can I get staff interested in the financial situation? How can I make my business more resilient to change? How can I balance ambition with setting realistic goals? How can I work out what required skillsets are missing in the business?

Sales & Growth

How can we develop new products and services? How do I develop a clear unique selling point? How can we better serve our most loyal customers? How do I financially plan for new opportunities? How do I build a network to support my business? How can I get a better return on investment from my marketing? How can I identify new customers to target? How do I create targets and KPIs for my staff? How do I make sure my team and processes are ready for growth? How do I benchmark my business against competitors?