The Be the Business team | Be The Business

Adam Hardy

Head of evaluation and insights

Adam’s focus lies in understanding what works, why and how. That could be running surveys of SMEs or managing trials of our programmes to evaluate their success..

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Alex Hicken

Partnerships operations manager

Alex designs and builds systems to enable the partnerships team to do what they do best. She enjoys using her scientific background to test and learn new process automations..

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Anna Drummond

Senior Partnerships manager

Anna’s job is all about finding the sweet spot where a partnership with Be the Business helps unlock a corporate’s strategic goals and benefits SMEs across the UK..

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Anthony Impey

CEO

Anthony is always looking to apply his skills as an entrepreneur to find opportunities for us to innovate and grow so that we can help even more business leaders transform their productivity..

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Becky Nelson

Customer success manager

Becky is part of the Leadership & Management team, where she oversees the delivery of all our programmes. She is focused on the customer experience and making sure that people get the most from their time with us..

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Bilal Jussab

Developer

Bilal is an all-round technologist. He prefers getting stuck in and making things happen. He is hand’s on at Be the Business, focused on building awesome web and digital assets..

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David Tsui

Developer apprentice

David works on the software development team, which oversees website management and dev-operations as well as planning new features in the codebase..

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Eleanor Roots

Communications and marketing executive

When she’s not composing highly clickable emails, Eleanor is exercising her editing skills across reports, surveys and landing pages, and promoting the Oxford comma..

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Fiona Krasniqi

Senior Policy and public affairs manager

Fiona leads on our public affairs and policy efforts. From ensuring we engage with MPs to planning events that put SMEs front and centre, she gives businesses a voice..

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Helen Puddefoot

Director of strategic partnerships

Helen leads our strategic partnerships team with the mission of mobilising the resources of the private sector to support businesses in efforts to improve productivity..

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Helen Wilson

Talent manager

Helen’s role is to support the team to be the best it can be – a busy role that encompasses staff wellbeing, recruitment, identifying training needs and honing internal processes..

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Holly Midwinter

Customer research and insights manager

I listen to our customers so we can confidently say: "We know what’s keeping business leaders up at night and what support would help them sleep better.".

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Hunter Ruthven

Customer insights and engagement lead

With the real-life experiences of UK businesses one of the key ways leaders can learn from each other, Hunter spends most of his time bringing together inspiring stories though our insight generation and marketing work..

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James Gribben

Head of communications

James works to get the message out about Be the Business. That could be devising agenda-setting thought leadership or running campaigns that get people talking..

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Jenni Farge

Co-head of finance

Jenni's role is to manage the finance ledger, ensuring accurate reporting to budget holders, trustees and auditors. She works closely with colleagues to help create budgets and structure income for future projects..

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Josh Sheppard

Evaluation and insights manager

Josh has conducted several pieces of important research, in particular on the impact of coronavirus on businesses. He also works closely with corporate partners on a number of projects..

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Julie Andrew

Assistant accountant

Julie's role is to support the smooth and efficient running of the day-to-day Be the Business finance systems, as well as making sure everyone gets paid!.

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Lizzie Ball

Co-head of finance

Lizzie works with her co-head of finance to make sure all things finance are as good as they can be and supports number crunching for everyone and everything at Be the Business..

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Lori Sartwell

Partnerships senior account manager

With a talent for bringing businesses together, Lori always strives for partnerships that embody the saying "the whole is greater than the sum of its parts"..

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Maarja Toomsalu

Programmes administrator

Maarja is focused on ensuring that our programme participants have a smooth and enjoyable experience – making sure issues are resolved and plans are delivered..

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Paloma Sackman

Head of customer engagement and insights

Paloma leads the team dedicated to ensuring the resources we provide to business leaders are meeting the real needs they encounter when looking to improve their companies..

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Rebecca Clifton

Product Lead - Leadership & Management Programmes

Rebecca leads our mentoring programme, which connects SME leaders with mentors from corporate firms to help deal with uncertainty, crisis or taking a business to the next level..

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Schwayne Barnaby

Data analyst apprentice

Schwayne is a data analyst apprentice whose role is to collect and extract raw data – changing data into information everyone can understand – so important decisions can be made..

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Sheena McDermott

head of leadership and management programmes

Sheena is responsible for finding ways to get businesses sharing insight, running programmes such as Boards and Mentoring..

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Sophia Wedderkopp

Senior communications and marketing manager

Sophia likes to create and deliver campaigns that get the Be the Business message out, bringing together the needs of small businesses with the experience of our partners..

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Steven Lambert

Relationships manager

Steven helps develop long-lasting relationships that support, develop, and encourage business leaders to get the best out of our Mentoring and Boards programmes..

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