The Be the Business team all have one thing in common – they want to help you unleash the true potential of small and medium-sized companies and make Britain the economic powerhouse we all know it can be. However, with many strings to the Be the Business bow, they’ve each shared the key parts of their roles so you can see how our productivity mission comes together.

Adam Hardy
Head of evaluation and insights
Adam’s focus lies in understanding what works, why and how. That could be running surveys of SMEs or managing trials of our programmes to evaluate their success..
Connect with Adam Hardy
Alex Hicken
Partnerships operations manager
Alex designs and builds systems to enable the partnerships team to do what they do best. She enjoys using her scientific background to test and learn new process automations..
Connect with Alex Hicken
Anna Drummond
Senior Partnerships manager
Anna’s job is all about finding the sweet spot where a partnership with Be the Business helps unlock a corporate’s strategic goals and benefits SMEs across the UK..
Connect with Anna Drummond
Anthony Impey
CEO
Anthony is always looking to apply his skills as an entrepreneur to find opportunities for us to innovate and grow so that we can help even more business leaders transform their productivity..
Connect with Anthony Impey
Becky Nelson
Customer success manager
Becky is part of the Leadership & Management team, where she oversees the delivery of all our programmes. She is focused on the customer experience and making sure that people get the most from their time with us..
Connect with Becky Nelson
Bilal Jussab
Developer
Bilal is an all-round technologist. He prefers getting stuck in and making things happen. He is hand’s on at Be the Business, focused on building awesome web and digital assets..
Connect with Bilal Jussab
David Tsui
Developer apprentice
David works on the software development team, which oversees website management and dev-operations as well as planning new features in the codebase..
Connect with David Tsui
Eleanor Roots
Communications and marketing executive
When she’s not composing highly clickable emails, Eleanor is exercising her editing skills across reports, surveys and landing pages, and promoting the Oxford comma..
Connect with Eleanor Roots
Fiona Krasniqi
Senior Policy and public affairs manager
Fiona leads on our public affairs and policy efforts. From ensuring we engage with MPs to planning events that put SMEs front and centre, she gives businesses a voice..
Connect with Fiona Krasniqi
Helen Puddefoot
Director of strategic partnerships
Helen leads our strategic partnerships team with the mission of mobilising the resources of the private sector to support businesses in efforts to improve productivity..
Connect with Helen Puddefoot
Helen Wilson
Talent manager
Helen’s role is to support the team to be the best it can be – a busy role that encompasses staff wellbeing, recruitment, identifying training needs and honing internal processes..
Connect with Helen Wilson
Holly Midwinter
Customer research and insights manager
I listen to our customers so we can confidently say: "We know what’s keeping business leaders up at night and what support would help them sleep better.".
Connect with Holly Midwinter
Hunter Ruthven
Customer insights and engagement lead
With the real-life experiences of UK businesses one of the key ways leaders can learn from each other, Hunter spends most of his time bringing together inspiring stories though our insight generation and marketing work..
Connect with Hunter Ruthven
James Gribben
Head of communications
James works to get the message out about Be the Business. That could be devising agenda-setting thought leadership or running campaigns that get people talking..
Connect with James Gribben
Jenni Farge
Co-head of finance
Jenni's role is to manage the finance ledger, ensuring accurate reporting to budget holders, trustees and auditors. She works closely with colleagues to help create budgets and structure income for future projects..
Connect with Jenni Farge
Josh Sheppard
Evaluation and insights manager
Josh has conducted several pieces of important research, in particular on the impact of coronavirus on businesses. He also works closely with corporate partners on a number of projects..
Connect with Josh Sheppard
Julie Andrew
Assistant accountant
Julie's role is to support the smooth and efficient running of the day-to-day Be the Business finance systems, as well as making sure everyone gets paid!.
Connect with Julie Andrew
Lizzie Ball
Co-head of finance
Lizzie works with her co-head of finance to make sure all things finance are as good as they can be and supports number crunching for everyone and everything at Be the Business..
Connect with Lizzie Ball
Lori Sartwell
Partnerships senior account manager
With a talent for bringing businesses together, Lori always strives for partnerships that embody the saying "the whole is greater than the sum of its parts"..
Connect with Lori Sartwell
Maarja Toomsalu
Programmes administrator
Maarja is focused on ensuring that our programme participants have a smooth and enjoyable experience – making sure issues are resolved and plans are delivered..
Connect with Maarja Toomsalu
Paloma Sackman
Head of customer engagement and insights
Paloma leads the team dedicated to ensuring the resources we provide to business leaders are meeting the real needs they encounter when looking to improve their companies..
Connect with Paloma Sackman
Rebecca Clifton
Product Lead - Leadership & Management Programmes
Rebecca leads our mentoring programme, which connects SME leaders with mentors from corporate firms to help deal with uncertainty, crisis or taking a business to the next level..
Connect with Rebecca Clifton
Schwayne Barnaby
Data analyst apprentice
Schwayne is a data analyst apprentice whose role is to collect and extract raw data – changing data into information everyone can understand – so important decisions can be made..
Connect with Schwayne Barnaby
Sheena McDermott
head of leadership and management programmes
Sheena is responsible for finding ways to get businesses sharing insight, running programmes such as Boards and Mentoring..
Connect with Sheena McDermott
Sophia Wedderkopp
Senior communications and marketing manager
Sophia likes to create and deliver campaigns that get the Be the Business message out, bringing together the needs of small businesses with the experience of our partners..
Connect with Sophia Wedderkopp
Steven Lambert
Relationships manager
Steven helps develop long-lasting relationships that support, develop, and encourage business leaders to get the best out of our Mentoring and Boards programmes..
Connect with Steven Lambert