How to put digital at the heart of your business.
Include the digital ambitions for your business and the steps needed to achieve them in your digital roadmap. Creating a clear and agile digital roadmap is central to any company’s future, McKinsey & Co recommends taking “the four Ds” approach. (1) Discover: shape digital ambition, strategy and business case based on insights ;(2) Design: reinvent and prototype new capabilities and breakthrough journeys; (3) Deliver: Activate an ecosystem to rapidly deliver at scale; (4) De-risk: Structure the change program, resources and commercial model to reduce operational and financial risk. Find out how the UK government’s central digital team created their digital roadmap here.