Determine what “good” means

Define clear performance targets for staff which are aligned with your company’s goals. It can be hard to decide which key performance indicators (KPIs) are right for your business beyond profit. The balanced scorecard approach suggests setting targets for each of four categories: financial, customer, process and people. Don’t use too many KPIs, however, or you risk losing focus. Choose a narrow set of metrics that you can report on and which provide a high-level view of your company’s performance.