How to create a distinct offering.
Be ambitious and keep up with technological changes in your company to help you to save money and win business by offering new and better services and products. This FT article suggests following tech-savvy people in your field on Twitter or LinkedIn. Futurologist Ian Pearson believes in trying out new tech to see what it offers, especially if it’s web-based and free. However, he warns against being an early adopter, recommending jumping in a little later when problems with new technologies have been ironed out and prices have fallen. Technology doesn’t have to mean cutting edge equipment – it includes relatively simple things, such as electronic tills, office phone systems and accounting software, all of which can make a difference to your company’s performance.