Use LinkedIn to build networks

Use the professional network LinkedIn to build networks. Although LinkedIn is first and foremost a professional social network for individuals, there is no reason why an organisation cannot use it to learn best practice and discover market trends.  As this guide to using LinkedIn says, companies can use LinkedIn’s groups to find answers to questions relating to their sector, while the millions of individuals’ professional profiles can help you to identify talent in your industry in advance of deciding to hire. Prospective employees, partners and customers may also seek out your company’s LinkedIn page, so use it to tell your story in a compelling way.