Focus on what makes you truly unique as a business
When brother and sister team Harry and Leah Lobek decided they couldn’t put off starting a business any longer, the two knew the concept needed to stand out in a crowded market. The end result, London Shell Co., definitely hits the mark there.
Marketing and sales
Define your business USP so it isn’t just hypothetical jargon
The easiest place to start talking about your company is probably the business USP – what makes your product or service different? But it’s difficult to define a USP that doesn't rely on industry buzzwords or hypothetical jargon.