Sales & Growth
Focus on what makes you truly unique as a business
When brother and sister team Harry and Leah Lobek decided they couldn’t put off starting a business any longer, the two knew the concept needed to stand out in a crowded market. The end result, London Shell Co., definitely hits the mark there.
Marketing & Sales
Define your business USP so it isn’t just hypothetical jargon
The easiest place to start talking about your company is probably the business USP – what makes your product or service different? But it’s difficult to define a USP that doesn't rely on industry buzzwords or hypothetical jargon.