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    • The Be the Business team

    The Be the Business team all have one thing in common – they want to help you unleash the true potential of small and medium-sized companies and make Britain the economic powerhouse we all know it can be. However, with many strings to the Be the Business bow, they’ve each shared the key parts of their roles so you can see how our productivity mission comes together.

    Adam Hardy

    Head of Research & Insight

    Adam’s focus lies in understanding what works, why and how. That could be running surveys of SMEs or managing trials of our programmes to evaluate their success..

    Connect with Adam Hardy

    Alex Hicken

    Strategic Operations Lead

    Alex designs and builds systems to enable the partnerships team to do what they do best. She enjoys using her scientific background to test and learn new process automations..

    Connect with Alex Hicken

    Amber Rees

    Customer Success Coordinator

    Amber is part of the delivery team for The Productivity Programme and is focused on ensuring that all participants have an enjoyable and enriching experience..

    Connect with Amber Rees

    Angela Veljanoska

    Marketing Executive

    I contribute to our social media presence and the creative aspects of BtB. My role involves crafting compelling content to increase external awareness of our company..

    Connect with Angela Veljanoska

    Anna Drummond

    Head of BtB Lab

    Anna’s job is all about finding the sweet spot where a partnership with Be the Business helps unlock a corporate’s strategic goals and benefits SMEs across the UK..

    Connect with Anna Drummond

    Anthony Impey

    CEO

    Anthony is always looking to apply his skills as an entrepreneur to find opportunities for us to innovate and grow so that we can help even more business leaders transform their productivity..

    Connect with Anthony Impey

    Becky Nelson

    Customer Success Lead

    Becky oversees the delivery of all our programmes. She is focused on the customer experience and making sure that people get the most from their time with us..

    Connect with Becky Nelson

    Dean Thompson

    Senior Policy & Public Affairs Manager

    I am responsible for developing and delivering the organisation’s policy and public affairs programme. I use the insights developed from our research to write new policies on subjects that are central to our aims and I engage with corporate partners, institutions and all levels of government including ministers and members of parliament to advance our agenda..

    Connect with Dean Thompson

    Denica Lundberg

    Enterprise Partnerships Senior Manager

    Denica views the world in Venn diagrams and is always looking for the perfect win-win collaboration. Her work with partners is focused on driving economic recovery..

    Connect with Denica Lundberg

    Eilidh McDade

    Marketing Manager

    Eilidh makes sure that SMEs in the UK know what we have to offer through our socials, newsletters and digital outreach. She helps to come up with creative marketing solutions to serve the organisation and highlight our best work..

    Connect with Eilidh McDade

    Fiona Krasniqi

    Senior Policy & Public Affairs Manager

    Fiona leads on our public affairs and policy efforts. From ensuring we engage with MPs to planning events that put SMEs front and centre, she gives businesses a voice..

    Connect with Fiona Krasniqi

    Gabija Marcinkeviciute

    L&M Administrator

    As an L&M Administrator, I am responsible for managing and facilitating two programmes, Advisory Boards and The Productivity Programmes, serving as the primary liaison for the participants and overseeing the coordination of meetings, note-taking, and action implementation to ensure the successful delivery of these initiatives..

    Holly Midwinter

    Customer research and insights manager

    Holly listens to our customers so we can confidently say: "We know what’s keeping business leaders up at night and what support would help them sleep better.".

    Connect with Holly Midwinter

    Ioana Axinte

    Product Manager

    Ioana brings her diverse experience in both the corporate, business and educational sectors. She loves navigating uncertainty and the unknown, which helps her build deep empathy with the audience she designs with, creating products and launching innovative new solutions out in the world that have a lasting impact..

    Connect with Ioana Axinte

    Ioana Jago

    Project Manager

    Make it happen! This is the point when projects land in my inbox and I become responsible for their delivery. Additionally, I support my team with project scoping, critical assessment of a project's alignment to our company purpose, and forming high-performance cross-functional teams focussed on minimising complexity and maximising impact..

    Connect with Ioana Jago

    Jitka Drahotska

    Course Administrator

    Jitka helps deliver the Click Start London project, a digital skills course for young professionals that promotes social mobility and connects young people with the UK's apprenticeship providers and SMEs..

    Connect with Jitka Drahotska

    Joe Scott

    Customer Success Coordinator

    My role as a Customer Success Coordinator is to help our Volunteers and Customers access everything that our Productivity Programme has to offer..

    Connect with Joe Scott

    Josh Sheppard

    Senior Evaluation & Insights Manager

    Josh has conducted several pieces of important research, in particular on the impact of coronavirus on businesses. He also works closely with corporate partners on a number of projects..

    Connect with Josh Sheppard

    Laura Parker

    Enterprise Partnerships

    Laura is in our Partnerships team, working with clients and prospects to help make the Be The Business programmes accessible to more people..

    Connect with Laura Parker

    Lucy Brown

    L&M Administrator

    It’s my responsibility to ensure that our SME’s and volunteer board members have a smooth and enjoyable journey with Be the Business.

    Connect with Lucy Brown
    Maarja Toomsalu

    Maarja Toomsalu

    Customer Success Coordinator

    Maarja is focused on ensuring that our programme participants have a smooth and enjoyable experience – making sure issues are resolved and plans are delivered..

    Connect with Maarja Toomsalu

    Rebecca Clifton

    Senior Lead - Partner Delivery

    Rebecca makes sure we deliver on what we promise. She ensures that product delivery is excellent and that Be the Business delivers a high-quality experience for our partners working with us to transform UK productivity..

    Connect with Rebecca Clifton

    Shazana Madarbukus

    L&M Administrator

    I help to ensure that everyone has a brilliant board programme experience..

    Connect with Shazana Madarbukus

    Sheena McDermott

    Head of Product

    Sheena is responsible for finding ways to get businesses sharing insight and the smooth running of our programmes..

    Connect with Sheena McDermott

    Simisola Adedeji

    Strategic Partnerships Manager

    Simi focuses on developing dynamic corporate and grant partnerships for Be the Business Labs, dedicated to spearheading impactful practitioner-led research aimed at enhancing SME productivity..

    Connect with Simisola Adedeji

    Steven Lambert

    Volunteer Relationship Manager

    Steven helps develop long-lasting relationships that support, develop, and encourage business leaders to get the best out of our programmes..

    Connect with Steven Lambert

    Sue Chellew

    Finance Manager

    I split my time between the Click Start project which aims to get young adults into digital careers and the rest of my time is spent producing our management accounts, budget holder meetings, pro bono calculations and audit work..

    Meet our Productivity Leadership Group