Guides | Be The Business

These guides are designed to walk you through best practice approaches to business challenges.

They will bring to light the important issues and themes that underpin a particular business challenge and prepare you for making long-lasting improvements.

Based on SME experiences, not corporate jargon
Filled with real-world stories
Achievable steps every business can take

Introduction to getting better at looking internally at your business

It’s important to stay up to date with what others are doing in your market and trends that could impact your business. When it comes to evaluating internal performance, however, …

Introduction to getting staff interested in the financial situation

Find out some of the common mistakes companies make when sharing financial information and quick wins that can make the process easier.

Introduction to balancing ambition with setting realistic goals

While ambition is important, leaders need to find a healthy balance between aiming high and being realistic when it comes to setting goals.

Introduction to defining and communicating your vision for success

Despite the hard work that goes into running a business, a lot of leaders don’t have a clear definition of what they want to achieve or what success looks like.

Introduction to making your business more resilient to change

We can’t always predict the future. But by building resilience, businesses can push through adversity and adapt to change.

Introduction to ensuring your business can navigate a dip in trading

In an ideal world, every business would enjoy continuous, uninterrupted growth. But in reality, most companies go through periods when trading performance dips.

Introduction to making sure your team and processes are ready for growth

Your team and processes need to adapt as your business grows. Taking proactive steps to get ready for growth can help you avoid common growing pains.

Introduction to creating targets and KPIs for employees

When managed properly, targets and KPIs provide direction and motivation for employees. Here’s how to maximise their benefits.

How do I financially plan for new opportunities?

Having a new opportunity can be tantalising, but how do you get your finances in shape? Our guide will show you how to understand the impact on your business.

Introduction to building a network to support your business

Whether it’s a mentor or peer, many leaders find it useful to have someone to speak to when making key decisions. Getting a new perspective helps identify opportunities.

Introduction to better serving your most loyal customers

Creating a solid base of loyal customers is one of the easiest ways to increase sales and grow your business.

Introduction to benchmarking your business against competitors

Finding out exactly how your business shapes up against your competitors is key to ensuring its success in a crowded market.

Introduction to getting a better return on investment from your marketing

Marketing your business is a crucial endeavour to ensure its success. But it’s essential to closely monitor your marketing activity and measure its effectiveness.

Introduction to developing new products and services

Developing a new product or service for your business can be a daunting process. Here’s a guide to help you get started.

Introduction to identifying new customers to target

Our guide shares what to consider when trying to identify new types of customers to target, including quick wins you can implement immediately.

Introduction to developing a clear unique selling point

What makes your business different to everybody else in the market? Answering this question in a short and simple sentence is the essence of a clear unique selling point (USP).

Introduction to effectively managing a remote workforce

Leaders need to take a deliberate and systematic approach to management to keep a remote workforce motivated and productive.

Introduction to dealing with a challenging member of staff

Every business will come across a challenging member of staff at some point. Learning how to deal with the situation effectively is essential if you want to avoid a negative …