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People & Team
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Giving junior staff a voice helped us win in a competitive market
Softwire fell into the trap of assuming the culture of open communication wouldn’t change as it grew, but junior staff stopped approaching the senior team.
Listen to employees
Planning
Article
My technology failed because I didn’t think big enough
When Formula Botanica realised early on that its technology wasn’t keeping pace with growth it put in place a plan that would provide peace of mind.
Invest in new technology
Planning
Article
To take on a British giant we focused on solving customer problems
Hometree realised early on that it would need a key point of differentiation to tackle competitor British Gas – truly addressing customer problems.
Create a distinct offering
Leadership & Strategy
Article
We invested in marketing technology to drive business growth
With greater insights needed to make informed decisions, Blue Bay Travel realised its basic digital approach needed help from marketing technology.
Master the digital basics
Article
We overhauled how we handled staff requests to fight innovation inertia
Fast Web Media needed to re-engage employees in innovation process after frustration had set in and staff had become fed up with the rate of progress.
Leadership & Strategy
Article
We used our company’s “why” to steady ourselves during rapid growth
Mojo Mortgages realised growth was making it hard for employees to “buy in” to management decisions being made without communicating across the business.
Structure your approach
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
People & Team
Article
We beat the competition by tackling our industry’s diversity problem
When it came to hiring a team demonstrating diversity Claromentis found it difficult to attract women for certain roles, giving it a restricted perspective.
Determine what talent is needed
Leadership & Strategy
Article
Beating a divisive culture helped us improve as leaders
Pork scratchings brand Snaffling Pig faced the challenge of reconciling a divisive culture among staff – one solved through uniting on the same vision.
Improve your own leadership capabilities
Digital Readiness
Article
We used external agencies to build a luxury ecommerce giant
Leather retailer Maxwell Scott found it challenging to transition its door-to-door business into a digital success, turning to external agencies for help.
Collaborate externally
Leadership & Strategy
Article
We were first in our market, but struggled to define our service
As an early player in the social advertising niche, Mighty Social struggled with how to frame and communicate a relatively unfamiliar offering.
Seek external advice
Digital Readiness
Article
We couldn’t build any further without developing our business data
Users of the ShopAppy website were dropping off as changes were based on one or two opinions, rather than prioritising based on user business data.
Develop the use of business data
People & Team
Article
We proved culture beats budget to hold on to our staff
Futrli found it challenging to retain staff as a young SME in the tech market. It had to compete with larger budgets for wages and training at bigger firms.
Provide development opportunities
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
Planning
Article
We took a risk and changed business direction
To succeed in a new market, Natterbox needed to create fresh goals and ensure staff were invested enough to buy into them across the different departments.
Ensure employees buy in to targets
Leadership & Strategy
Article
As the company grew, we stopped talking about our business values
Accountancy firm The Wow Company found that as the company grew, the visibility of company values suffered and it began hiring what looked good on paper.
Communicate vision and values
Leadership & Strategy
Article
Suppliers provided the magic to develop the impossible ice cream
Corte Diletto took an innovative approach to product development – using external help to develop the idea after manufacturers thought it wasn't possible.
Develop external contacts with the aim of developing new products / services
Sales & Growth
Article
We invested in after sales support to create a sustainable business
Car repair marketplace whocanfixmycar.com faced the challenge of building a sustainable business in an industry with a high customer churn rate.
Maximise effectiveness of your salesforce
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
Sales & Growth
Article
We had to hire local talent to expand successfully
When Vuealta started global growth planning the amount of information available was overwhelming. It's solution was to invest in local support and talent.
Prepare for expansion
People & Team
Article
We stopped trying to crowbar people into a role needing filled
Rattan Direct had been guilty of shoehorning someone into an in-house role they don’t really want or settling for a new hire who lacked the right skills.
Recruit to succeed
Sales & Growth
Article
We lost sight of how important managing customers proactively is
Ongoing issues at Arthur Online were slipping under the radar causing existing customers to leave. Managing customers more proactively helped solve this.
Manage customers proactively
Planning
Article
Finding a North Star helped us focus on our future
Nutritionists Beezee Bodies realised it was prioritising immediate, everyday work over tasks that could contribute to long-term business goals.
Develop a comprehensive target-setting process
Sales & Growth
Article
Building business relationships helped us conquer the education market
When it came to identifying growth channels, Show My Homework turned to building business relationships as a way of knowing when and where to sell.
Build external relationships