Tools & Templates

How to do a competitive analysis

It’s hard to effectively compete if you don’t know who your competitors are and what makes you different. Completing a competitive analysis, like this one from creative agency Column Five, will give you a more in-depth look at the competitive landscape.

Download template

This will take you to a PDF download

How it works

  • 1

    Choose three competitors to analyse

  • 2

    Map out their strengths, weaknesses and key characteristics

  • 3

    Look at potential opportunities for your own business