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Tools & Templates

Testing where to spend on your online marketing

Developing an online presence gives businesses greater visibility and reach, but be careful not to spread yourself too thin. Running tests by using our checklist will help you decide which online marketing channels to concentrate on.

Download checklist

This will take you to a PDF download

How it works

  • 1

    Create personas of your target customers

  • 2

    Narrow down which channels to test

  • 3

    Track the source of sales and allocate future budget